GOVERNO DO ESTADO DE SÃO PAULO

Her Dome

Proof that advertising can help powerful causes: a protection shield powered by real-time data to safeguard women who are victims of domestic violence, offering protection even before they ask for help.

A real idea, implemented across the entire State of São Paulo, in partnership with the Government.

YPÊ

Synesthetic Collection

Ypê Concentrated Fabric Softeners keep their fragrance on clothes for up to 90 days. So how do we showcase this at the biggest fashion event in LATAM? By literally showing it off. We teamed up with one of the hottest clothing brands in Brazil, a neuro-artist, and AI to capture the sensory synapses of the designer after he smelled our fragrances. We transformed these synapses into clothing prints, and that's how the perfume you can see walked the runway at SPFW N57.

YPÊ

Thing against terrifying dirt

There are some scary dirt that seem to have come straight out of a horror movie. And to show that against them Ypê it’s just a thing, we ask for a little hand to turn advertising into entertainment. During Halloween, the spookiest time of the year, we ran an integrated campaign that went viral, by putting Thing to clean the dirtiest house in the world: his own.

Integrated master case.

Before release it, we confused fans with a video of Thing cleaning an abandoned house in Brazil. And then, a video of a shopping cart, by it self, in the middle of the night went viral.

And since there is no big film launch without posters, we developed some that place Ypê and Thing as the big stars.

ELECTROLUX

Children want to ask, Electrolux wants to know

Children ask difficult questions that make adults stop and think, so we created a campaign in which the cuteness of children teaches adults. Even how to waste less food and help build a much more sustainable world.

GUARANI

Pinch of Respect

A more conscious future for our children can start at home, even at dessert time. A movement that calls the whole country to change the names of recipes that still need a pinch of respect.

DS

You better choose DS

Not everyone knows about cars and its parts, and not everyone cares. That’s why we came up with a funny film campaign that alerts DS last longer and that’s why you better choose right the parts they put in your car.

Profissionais do Ano 2021 Awarded

Prepare your car engine for winter time.

Make sure the water of your car’s windshield wiper works all the time.

If the brake sensor is not working, your car will skiiiiiiiiid forever.

YOGA

Self-love tags

An integrated campaign created to help women realize that the size of their clothes printed on tags can’t define who they are. So, we replaced small, medium, and large sizes with a whole ABC of self-complements.

FIAT

Fiat Cronos 2020

Need a spacious car, but actually want a sporting one? Meet one that combines both.